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Are you ready to kick plastic to the curb and embrace a more sustainable lifestyle?

Look no further, because we've got you covered!

Our 100% plant-based products are the perfect place to start your journey to a plastic-free life. And let us tell you, our range is MASSIVE, we're pretty sure it's the biggest in Europe (okay, possibly the world).

With over 400 plant-powered options, you'll have everything you need to live your best green life, but it's not just about being tree-hugging eco warriors (although we fully support that too) , as our plant-based products are also top-notch in terms of functionality.

You won't have to sacrifice quality for sustainability here.

With our biodegradable, sustainable, and compostable design, you can feel good about every purchase.

No more guilt-inducing plastic in our landfills, so go ahead and switch from your plastic products to our plant-based alternatives.

Trust us, Mother Nature will thank you. And while you're at it, why not treat yourself to a pat on the back for being a conscious consumer?

It's a win-win for everyone, so come and join our green team, we've saved a spot for you!

P.S. Did we mention our products are also super Instagram-worthy?

Get ready for all the likes and #sustainableliving envy coming your way.

 Going green has never been so easy (or trendy).


Buy in Bulk


Looking to buy in bulk to get our lowest price, look for the "Best Deal" stickers.

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100% plant based biodegradable cups

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100% plant based biodegradable food boxes

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Over 400 products made from plants

400 Products Full of Goodness
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News

Here is an easy win for you

1st January 2025

Here is an easy win for you

Buying from the team @thepureoption is a super easy win as you can guarntee your purchase is a net positive for the planet and is a proven decider for your customer as to where to spend their money.

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Christmas 2024 is here

25th December 2024

Christmas 2024 is here

The team @thepureoption are busy at home opening their Lynx boxsets and smellies and we hope you have an amazing Christmas that is full of festive cheer , just a reminder, please check our opening times for the Christmas and New Year period.

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The Pure Option has a brand refresh

3rd December 2024

The Pure Option has a brand refresh

The owner of The Pure Option™ loves his Jag and has been inspired by the new Jaguar brand refresh to do a brand refresh and new product reveal for 2025.

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Christmas & New Year Opening Times

25th November 2024

Christmas & New Year Opening Times

The Pure Option is made up of members of the Richardson family, and as a responsible family based company, we will be closed during the Christmas period and also the New Year Period.Please note we will be available for customer support during the Christmas...

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Bulk Discounts Have Changed

8th November 2024

Bulk Discounts Have Changed

Bulk Discounts have always been a big debate in the office, do we create another website or do we add a section for bulk discounts, we tried the later but unfortunately most of our customers who buy in larger quantities missed this section and it also...

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Its World Sustainability Day

30th October 2024

Its World Sustainability Day

World Sustainability Day (WDS) is celebrated annually on the last Wednesday of October and is a global initiative dedicated to raising awareness about sustainability and the importance of adopting practices that protect the environment for future generations. ...

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