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Are you ready to kick plastic to the curb and embrace a more sustainable lifestyle?

Look no further, because we've got you covered!

Our 100% plant-based products are the perfect place to start your journey to a plastic-free life. And let us tell you, our range is MASSIVE, we're pretty sure it's the biggest in Europe (okay, possibly the world).

With over 400 plant-powered options, you'll have everything you need to live your best green life, but it's not just about being tree-hugging eco warriors (although we fully support that too) , as our plant-based products are also top-notch in terms of functionality.

You won't have to sacrifice quality for sustainability here.

With our biodegradable, sustainable, and compostable design, you can feel good about every purchase.

No more guilt-inducing plastic in our landfills, so go ahead and switch from your plastic products to our plant-based alternatives.

Trust us, Mother Nature will thank you. And while you're at it, why not treat yourself to a pat on the back for being a conscious consumer?

It's a win-win for everyone, so come and join our green team, we've saved a spot for you!

P.S. Did we mention our products are also super Instagram-worthy?

Get ready for all the likes and #sustainableliving envy coming your way.

 Going green has never been so easy (or trendy).

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We get asked quite often “do you support Just Stop Oil” and the answer “Absolutely not”, usually surprises people.

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Artisan Bakery Bags are Back

Our Artisan bakery bags were hugely popular, so much so that we had to increase production and then covid hit, and we just couldn't get the materials to make them, so we had to sadly discontinue them, very reluctantly.

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Sorry We Are Closed

13th June 2024

Sorry We Are Closed

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Non Discussed Facts 1

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Non Discussed Facts 1

There has been huge debate about showing our political views on our social media feeds and the expression “business time bomb” has been used along with the example of Yorkshire tea attacking its own customers who don't support BLM and telling them not...

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Preparing for SUP Directive for businesses in the Netherlands

31st May 2024

Preparing for SUP Directive for businesses in the Netherlands

You are probably aware that The Pure Option™ is based in the UK, so we are prepared for well meaning, but poorly thought out policies ( we are thinking of you plastic ban and plastic tax) but the Netherlands implementation of the Single Use Plastics...

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Eco Facts No8

29th May 2024

Eco Facts No8

Here is another Eco Fact designed to create a more balanced debate on the environment.

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