The Pure Option™ is a family business, which does literally mean everyone who works in The Pure Option™ is a family member.
That this has a number of benefits, we know you, we know what works for you and we can offer advice that is tailored and unique to you, we can be quick to adapt and can make a huge difference to the local community, but there is a downside , when something happens , it has a huge devastating effect on all of us.
Deborah Richardson started The Pure Option in 2018 ( although she started working on it as far back as 2003) with a desire to find environmentally positive ways of creating packaging, so the company and what we do, would absolutely not of happened without her.
Deb is an incredible woman as she started this company while battling Myeloma Cancer and nothing was going to stop her, not cancer, not fatigue and not the UK Governments attempts to make things challenging.
Sadly this was one battle she could not win and she passed away in her sleep on Wednesday.
Our entire team are mourning and understandably devastated, as she was more than a Managing Director & Founder, she was a wife, a mother and an Aunty, so please accept our apologies if our customer service is not quite what it used to be , we will be back to some sort of normal soon but we felt you deserved an explanation for all those times when we couldn't answer your calls or we responded to your messages late, that you may of noticed recently.
RIP Deborah Richardson
Managing Director, Founder, committed environmentalist, Wife, Mother and Aunty to us all.
Thank you for your incredible patience with us recently, we know we haven't been as responsive as we should of been but we hope this explanation goes someway to explaining why.