The Pure Option News

We never consider The Pure Option™ or our products the finished article.

You make amazing salad or indulgent desserts and you want to show them off to the world.

Sometimes life can throw you a curve ball, the British Governments upcoming war on PLA ( we don't understand why, as PLA is made from corn) has meant we have had to look at replacements for a large part of our deli and food bowls , so we have a range...

We first looked at cleaning and anti-bacterial products way back in 2018, but each time we thought we had the perfect product, the price wouldn't be realistic, it wouldn't offer a positive contribution to the environment or it would have some health...