Please note that due to circumstances out of our control, our response times may be slower than usual, sorry for any inconvience caused

The Pure Option News

Fighting misinformation
Why Just Stop Oil is Bad for the Planet
We get asked quite often “do you support Just Stop Oil” and the answer “Absolutely not”, usually surprises people.
What Just Stop Oil Should Be Talking About & Isn't
It oftens surprises people that we aren't big fans of JUST STOP OIL  , but if you really think about JSO they actually create climate anxiety other and skewing the debate on a very real issue the climate crisis in a way that is unhealthy, counter...
Eco Terms Minus the Green Washing Guide
Navigating eco terms is confusing for people like us who live and breath it, so picking your way through some of the terms ( if you have a life) can be confusing and in some cases, eco terms can hide some naughtiness.
Its not a conspiracy if its true
I was once interviewed by the BBC to talk about the effects of tax on business and I pointed out to the interviewer that we were also effected by the Plastic Tax even though we have never sold plastics and our products don't contain plastics ( see below)...
Fighting against green washing "plant based packaging contaminates waste streams"
The UK Government is on a mission to eradicate PLA (made from corn) from our waste stream, in favour of a recycling based solution to the plastic problem ( this argument assumes that something made from plants is a problem).