The Pure Option News

We were looking at the hot cabinet in Greggs ( we do love a Greggs) and thought we need those type of boxes, but minus the nasty plastic bit, so here they are, 100% made from wood including the window.

We've were started with the mission to get rid of nasty single use plastics and as a company, we are always innovating and looking at better ways of doing things and this includeslooking at the materials in our products.

We are nothing if not adaptive.

Our Artisan bakery bags were hugely popular, so much so that we had to increase production and then covid hit, and we just couldn't get the materials to make them, so we had to sadly discontinue them, very reluctantly.

When the media ask us what has been the biggest issue we have faced, when we answer “poorly thought out, but well meaning Government legislation” it often surprises them.