
We know delivery matters to people, and it is the cause of just about every complaint our customers have , so we realised we really had to up our game, but how do you do this while balancing, environmental, cost, reliability and a service that worked for all of our customers, now this was a toughy.
So this is what we tried.
- We tried free delivery, and this was a massive disaster for everyone (find out more here),
- We tried the cheapest delivery option, and this led to lots of complaints for lost, late and damaged deliveries.
- We tried charging, just what it comes us for a premium service, and this led to 3 in 4 orders being abandoned on our website.

So we had to find a solution that ticked the following boxes.
- Cost.
- Reliability.
- Carbon generated by delivery.
- Affordability for our customers, so delivery isn't a barrier.
- A solution that worked for UK mainland, Highlands and Islands and the rest of the world.
We looked at what other packaging companies were doing ( including the ones that sell plastic packaging) and found they were purely price led and they were nearly all using that delivery company the is known as the cheapest option (you know the one we mean, that is so bad it keeps changing its name).
Problem with this as a solution it's all about price and we tried this in the past and they were ok until we had an issue, and then they abandoned the customer in a chatbot loop that meant you could never get a solution or answer on what was happening.

And then it dawned on us, use a part subsidised delivery model, so what does this mean?
We charge the same as our competitors but we use ( Royal Mail 48 hour tracked) for all of our standard deliveries and Royal Mail Tracked International for all of our international deliveries and charge the same as our competitors and part subsidise the difference.
We feel is the perfect solution as Royal Mail deliveries have lower carbon than most other companies and their service is consistent and is now trackable.
We hope this is the perfect solution that balances reliable trackable delivery, that works for all of our customers around the world, with reduced shipping carbon that is delivered timely at a minimum cost.
Let us know what you think, we hope you think it is an excellent all round solution.