Ethical Audits

18th February 2025

Sadly we have had to suspended indefinetely all deliveries to the Irish Republic (Northern Ireland is unchanged).Every item we ship to Ireland at best ends up with long custom delays (which leads to annoyed customers) or we end up with it returned for...

12th February 2025

The team at The Pure Option™ pride themselves on the contribution we all make (along with our customers, manufacturing partners etc) in making the world a more sustainable place and there is nothing more reassuring than being nominated for a green award....

1st January 2025

Buying from the team @thepureoption is a super easy win as you can guarntee your purchase is a net positive for the planet and is a proven decider for your customer as to where to spend their money.

25th December 2024

The team @thepureoption are busy at home opening their Lynx boxsets and smellies and we hope you have an amazing Christmas that is full of festive cheer , just a reminder, please check our opening times for the Christmas and New Year period.

3rd December 2024

The owner of The Pure Option™ loves his Jag and has been inspired by the new Jaguar brand refresh to do a brand refresh and new product reveal for 2025.

25th November 2024

The Pure Option is made up of members of the Richardson family, and as a responsible family based company, we will be closed during the Christmas period and also the New Year Period.Please note we will be available for customer support during the Christmas...