Vision Statement
To provide a natural plant-based solution that creates a more sustainable world.
We are a humble lot at The Pure Option™ and we don't like to brag ( we are British after-all) but we have to admit we are passionate about making a difference and fixing the world's problems and that's why we were started with the lofty ( and we also admit un-realistic) mission to say "goodbye" to single use plastic ( the ones made from dead trees and dinosaurs).
We aren't what you would call eco warriors, but we were started with a mission to make a difference, and to be an ethical value led business that only supplies products that are great at what they do but must have a positive effect on the planet.
We don't compromise on our values, we were authentic before it became a term, we were socially responsible before it became fashionable, we just believe that we can, and must make a difference and we want our customers to know they can make a difference, these are our values that The Pure Option™ live by.
- We conduct our business in a socially responsible, honourable and ethical manner. and we do not produce or distribute any products that does not provide an environmental benefit.
- We support ethical and honourable treatment of our team and all of our employees are paid at least the living wage to provide a better standard of living for the team
- We work with our supply chain to encourage them to share our values and we will not work with a company that does not share these values, we prefer to work with SEDEX members, but as long as a company has a value led and ethical approach to it's people, it's supply chain and the environment, we will work with them.
- We are constantly monitoring our environmental impact, we now have 72% of our products made in the UK to reduce shipping miles and their carbon footprint ( and we are working on the 28%) which improves their carbon performance by 12%.
- We actively review our processes and products to see if we can create better and greener products, and we actively research new bio polymers ( plant made products) to make an even greater environmental contribution.
- We try to live these values in our home lives and we hire people for their values and not their CV.
- We believe in profit sharing our success so 10% percentage of our profits are redistributed to the team as we believe our success should improve the lives of our team.
- We believe that business can be a driver for change and that businesses have an obligation to their local environment and that is why we share 10% of our profits with local charities or charities that operate on a local level.
- We don't believe that we are the finished article, so we encourage feedback from our customers, supply chain and our team as a way of continuous improvement.
- We don't just want to sell our products, we want to help our customers to become Sustainable Corporate Citizens, we do this with advice and sharing of learnings.
- We are transparent in our business practises, we are open and encouraged scrutiny. We operate by a system of continuous improvement, we don't do secrets.
- Work should be happy, and going to work should not be a chore so we want to create a great place to work designed to create a great work life balance.
- We always aim for exceptional customer service as we aim for our customers to to become our Brand Ambassadors (92% of our business comes from recommendations and returning customers).
