We want you to be thrilled with your purchases and we have simplified things to make it easier to return your order as we want you to be 100% happy with your choices, so we have a policy that exceeds the Consumer Protection Regulations 2020

Please note that return conditions for business, consumers and non UK customers vary, please see the conditions for the type of customer you are.


UK HOME Customers Key Points (Simplified to make things easier)


Your purchase providing you aren't a business customer or an international customer has some legal protection and right of return as stated in the CPR 2020 .

The Pure Option wants you to love what we do and how we do it and with this in mind, our policies either meet or exceed the above act, but their are some conditions that you should be aware of.

1. You must notify us within 14 days of receipt of your item that you wish to return your item by clicking this link , after 14 days of receipt of your item , it is deemed as accepted and we may not be able to accept a return after this time.

2. The item must be returned in a resalable or undamaged condition with it's original packaging, we reserve the right to make a deduction for used items or items damaged or non resalable due to handling, or in some cases reject the return if the item is sent in a damaged, missing items or no resalable condition.

3. We recommend you don't return the item to us until we have emailed you an RMA number, failure to receive this number will mean we will reject the return and the item item will be returned to you by your chosen courier.

4. We do not pay return carrier, but we can recommend a courier for you (see below).

5. The items must be received in our warehouse within 28 days of receipt of your item or the return will automatically be rejected.

6.  In order to correctly refund you and to provide a refund promptly download the claims form below, not adding this item to the box may delay any refund or in some cases invalidate the return.

7. We will check the return and refund your purchase within 2 working days but depending on how you have paid, please allow 5 days for a refund to appear in your account ( usually much sooner but some card companies do take longer than others).

8. We are unable to refund any made to order, special orders, custom print or bespoke orders.


UK HOME Customers Returns Process


1. Click the following link - I wish to return an item.

2. Wait for us to email you an RMA number and add it to the shipping label.

2. Pack the item up in their original packaging or if this is no longer available in a secure box so they don't get damaged while being returned.

3. Print out and fill in this form and place in the box - Click Here.

4. We recommend using a trackable service as this does give you some protection should it get damaged or lost in transit but please note, we recommend Royal Mail Click and Drop service,  as this is the delivery service we use, it is really easy to use, offers free collections, but please note this recommendation is not a guarantee from The Pure Option™ only a recommendation).

5. We will check the item and providing their is no issue , we will refund your purchase within 4 working days after receipt of your return to the original payment option.




UK BUSINESS Customers Key Points (Simplified to make things easier)


Business purchases aren't covered or protected in the CPR 2020 act and as such no automatic right to return exists, that said we want you to be happy with your purchase and may accept a return in the interest of great customer service but this is totally at our discretion.

1. You will need to get an RMA number from us which is acceptance of your return without this, RMA number, your order will automatically be rejected and returned by your chosen carrier (details below), once we email you the RMA number please add it to your shipping label.

2. You must notify us within 14 days of receipt of your item that you wish to return your item by clicking this link , after 14 days of receipt of your item , it is deemed as accepted and we may not be able to accept a return after this time.

3. The item must be returned in a resalable or undamaged condition with it's original packaging, we reserve the right to make a deduction for used items or items damaged or non resalable due to handling, or in some cases reject the return if the item is sent in a damaged, missing items or no resalable condition.

4. We do not pay return carrier, but we can recommend a courier for you (see below).

5. The items must be returned to us within 28 days of receipt of your item or the return will automatically be rejected.

6.  In order to correctly refund you and to provide a refund promptly download the claims form below, not adding this item to the box will delay any refunds and may mean your refund is rejected.

7. We will check the return and refund your purchase within 2 working days but depending on how you have paid, please allow 5 days for a refund to appear in your account ( usually much sooner but some card companies do take longer than others).

8. We are unable to refund any made to order, special orders, custom print or bespoke orders.

9. All accepted business returns will automatically have a restocking free deducted to cover the cost of refunding your order.

UK BUSINESS Customers Returns Process

1. You will need to obtain a RMA number, please note without this RMA number your return claims will be rejected - Click Here

2. Pack the item up in their original packaging or if this is no longer available in a secure box so they don't get damaged while being returned.

3. Print out and fill in this form ( this allows us to quickly refund your purchase) - Click Here.

4. We recommend using a trackable service as this does give you some protection should it get damaged or lost in transit but please note, we recommend Royal Mail Click and Drop service,  as this is the delivery service we use, it is really easy to use, offers free collections, but please note this recommendation is not a guarantee from The Pure Option™ only a recommendation).

5. We will check the item and will refund your purchase within 4 working days after receipt of your return to the original payment option minus the restocking fee which is 20% + Credit Card Refund Fee of 3% or the cost of the original shipping plus the credit card fee, whichever is the greater.

Update - 03/01/2025